If only all advertising was like ORANGE

It's hard to say something about advertising that speaks for itself. Advertising that you can identify with, whether young or old. Advertising you love to see over and over again.

Advertising copy you actually think about after it's long gone from the front of your eyes. Advertising that becomes an integral part of your daily vocabulary.

Advertising that makes you feel ambitious to be someone like it. Advertising that answers questions in your head. Advertising that makes you nostalgic. Advertising that gives you goose bumps. Advertising that reaches out to you like no one ever has.

Advertising that acknowledges your existence and that of your universe, and speaks your language. Advertising that is effortless and not an encroachment on your privacy.

Advertising you are glad to be seeing in a cinema hall. Advertising that makes you wish you had that product to throw that attitude. That my friend, is advertising for the future.